Kia Motors Corporation is proud to be part of the exciting UEFA EURO 2008 delivering 265 passenger cars and 463 buses to the organization to ensure efficient and smooth transportation in Austria and Switzerland. As a UEFA EUROTOP Partner and official automobile of UEFA EURO 2008, Kia is supplying official vehicles from its wide–range model line-up — Opirus, cee’d, Sorento, Carens and Carnival to boost its brand recognition through commercial displays at the event venues and A-board advertisements in the stadiums.
UEFA EURO 2008 kicked off on June 7 in Basel, Switzerland with the champion scheduled to be crowned on June 29 in Vienna, Austria. The matches will take place throughout eight cities in Austria (Vienna, Salzburg, Innsbruck, Klagenfurt) and Switzerland (Basel, Zurich, Bern, Geneva). UEFA EURO 2008 marks the biggest and the most prestigious event among Kia’s partnership with UEFA.
Kwang-Ho Nam, President of Kia Motors Europe believes that Kia’s active participation in football marketing is an integral part of its vision to become a formidable player in the global automotive stage. This strategic effort is expected to further Kia’s young and energetic brand to boost Kia’s brand awareness worldwide.
